While Millennials are generally not yet giving the same substantial gifts older generations are, they’re are proving to be incredibly charitable and willing to give their time and energy to a cause they care about. If you want their inclusion in your cause, you have to be where they are: social media. We can guide you through the best practices for social media platforms, including Facebook, Twitter, and Instagram, to appeal to younger generations.
While online fundraising is growing every year, direct mail is far from a dying practice. In fact, it’s critical to a nonprofit’s success, with the average nonprofit organization collecting between 60 to 80 percent of their revenue through direct mail. We can produce direct mail that packs a punch and brings in substantial money.
Our specialty is helping our clients establish personal relationships with their major donors. Whether through one-on-one conversations over coffee to small-scale events, building relationships with major donors has proven paramount to maintaining and upgrading their support year-after-year. We will guide you every step of the way through understanding the best practices for stewarding, soliciting and acknowledging these critical supporters.
Finding new donors can be an exhausting exercise that results in little return on investment. Aside from that, how many of your current small-dollar donors have the capacity to be giving substantially more and how do you identify who they are? Using wealth screening technology, we can explore an individual’s past philanthropic and political giving, wealth indicators, and personal backgrounds. Supplied with this information, you will know exactly who to ask and what to ask for. We can either screen prospects en masse or as part of a larger major donor cultivation package.
Online fundraising is growing every year and it’s the best instrument for securing monthly donors, a crucial component for any organization. We can write you hard-hitting online communications and make sure your website is properly prepared to take contributions, including recurring contributions from donors who want to give monthly.
Planned giving, also called legacy giving or estate planning, is an oft-ignored pillar of any fundraising operation. More and more donors are exploring how they can leave a legacy and your nonprofit mustn’t miss out on a program that could bring in millions of dollars of additional revenue. We can help you either build a planned giving program from scratch or invigorate one you already have through smart marketing, precise donor research, and proper relationship-building.
Aside from guiding the mission of a nonprofit, boards can be powerful engines of fundraising. Whether through personal contributions, personal connections, or helping cultivate and thank donors, every board member has a role to play and we can help them to realize their full potential, as well as to understand fundraising strategies. We can work with board members one-on-one or provide classroom-like lectures and workshops.